Monday, November 29, 2010

Primary home market

Family-level marketing is a way to narrow your focus to a specific home address has been determined to provide you with the best opportunity to attract new chiropractic patients with your brand.

The first step in this process is to determine who is your best chiropractic patients with your brand. You can have two Chiropreneurs run the same analysis, and finally to a different profile ... because all of the patient, you have served.

In the U.S., all the family can be encoded as 66. In other words, every household in your market can assign a family size of the code. Once you have your medical records coded at the family level, they were assigned the code to their specific way of life, then you can get all the necessary links in your market have the same code.

Once you have identified your best patient segment, and then you can add your market, only those families meet this level of code need code. If you find that the majority of your patients, current and valid, is likely out with a 2-3 paragraph 66, and then you can secure a specific mailing list only in your home with the market part of the family needed.

Your mailing list can skip to the main street 100,107,113,118,119 .... any household does not meet your needs and targeted part.

This gives you the ability to further your marketing efforts, reduce your marketing budget because you only want to send to your objectives, not every family on the block, in the city, etc.

If you are a startup or want to change the type, you have to attract patients, then you can select one or more areas of the 66 lifestyle, and family security mailing list only those patients most suited to their needs.

You can also use this segmentation to determine the best location of office or move.

In short, the use of this technique is called Prizm ®, you should:

1. Submit a report to list all your patient records, valid and invalid household-level coding.

2. Identify segment (s), to provide you with the best patients.

3. Family safe list in your market segment that matches the best (S) and so is not currently in care.

4. Target your marketing communications these particular families. Repeat. Repeat ...

There are a number of vendors who can provide this type of technology, using the current list as a benchmark. This technique is the use of the world's most successful marketers, you can tap into its coming up. Peak, practice geographic Renkoutongji code.

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