Comparing and contrasting advertising options in these turbulent economic times is essential so that our clients get the best bang for the buck. For most businesses the Internet is by far the best advertising and marketing medium ever invented. Nothing can compete with the Internet as it continues to attract more and more advertising dollars every year. Why? It's the search engines like Google and Yahoo! that direct people to the products, goods or services they want to see because they've typed a specific query into the search box.
When someone types in 'tires for a Ford Focus' they are really looking for tires for a Ford Focus and probably want to buy them. Now consider the way traditional marketing and advertising worked. An ad comes on between entertainment segments of a TV program, football game etc and they tell you about their tires or, a product you really don't care about and couldn't use if you're a male, like tampons. What a waste of money for the tampon maker since 50% of the people that just saw that company ad were of the wrong sex who have no need for tampons!
Same with the tire company. If my car doesn't need tires I don't pay attention to that ad. In fact people are now well trained to tune out ads or fast forward through them using TIVO or other DVR thereby making many TV ads less and less effective every day.
There's a famous line attributed to the Chairman of Proctor and Gamble who said that only half of his company's ads were working but he "didn't know which half!"
That doesn't happen with search advertising aka Pay Per Click or PPC for short. The Google Ad Words advertiser knows exactly which search term brings someone to his web site. And in some cases they can even tell which words 'convert' into business more than others. This is why certain key words have been bid up to $50 per click because they really are that valuable. Words like 'mortgage loan' or 'birth injury lawyer' and others generate big returns for their clients and are worth that much. In the case of 'mortgage loans' the high price bidders may sell the name of the person clicking on the ad after filling out a form, to several other loans companies. Have you ever heard the slogan "when banks compete you win?" Of course, and the reason is that company just sold your name to five different mortgage brokers as a hot lead and have the money to keep advertising. As they say on their web site, "we share it with lenders in our network."
In the case of the term 'birth injury lawyer' one case can bring in a multi-million dollar settlement of which the attorney gets 33%. That fee will pay for a lot of $50 clicks! The Internet also has the potential to level the playing field amongst players. How? By allowing smaller companies to compete against bigger more established firms by giving them an equal presence on line. Smaller companies can look bigger online thereby attracting business only larger firms could attract previously.
There are several primary mediums that compete with the Internet. TV, Radio, Newspaper, Magazines, Yellow Pages, Telemarketing, Direct Mail and Highway Billboards. With the exception of Yellow Pages in the case of all of the other mediums the ads are being foisted upon the consumer. Yellow Pages, like search engines, the consumer is actually looking for the product or service. The rest are bombarding consumers without regard to their interests or wants.
In the case of radio, when the ad comes on people can reach for the button and change the station to one that doesn't have an ad running. In the case of highway billboards, it's a great medium if you're looking for a hotel, McDonalds or an Exxon gas station, but, does it really work for LASIK eye surgery?
Saturday, June 20, 2009
Lasik Surgery Specialist- Free Useful Tips About Lasik Surgery Specialist
You see, we should be very thankful that we are born in this modern generation because of the existence of the Internet. With the Internet, every information (whether about lasik surgery specialist or any other such as cosmetic laser eye surgery, wavefront surgery, lasic new york or even laser eye institute) can be found with ease on the Internet, with great articles like this.
LASIK is an outpatient procedure; downtime for recovery is minimal. Most people are able to see clearly without their glasses or contacts immediately following the surgery. There are a number of side effects including problems with night vision and sensitivity to light.
An instrument called a micro keratome is used in LASIK eye surgery to create a thin, circular flap in the cornea. Other LASIK injuries can be more permanent, and they can result in serious degradation of visual acuity. Laser eye surgery is fast becoming the most technologically advanced method available for correcting common eye disorders.
Of course LASIK surgery cost is an important thing to consider, but do not choose your LASIK surgeon based on cost alone. You must choose an eye surgeon that is experienced and reliable. The most important thing to remember is that a good LASIK surgeon will respond and not leave you when the surgery does not go well. He or she should be very communicative and may want to explain clearly and answer all your questions about LASIK surgery.
If this article still doesn't answer your specific lasik surgery specialist quest, then don't forget that you can conduct more search on any of the major search engines like Search.Yahoo.com to get specific lasik surgery specialist information.
LASIK eye surgery cost is decided depending on many factors. The cost of the machinery is the most important reason for the high price of the treatment. The price also depends on the proficiency of the doctor.
However, pregnant women and children under 18 years of age are not eligible for LASIK treatment. Furthermore, for those candidates is going to treat LASIK, to ensure whether they will get good results, an eye exam is carried out before surgery. Candidates, the use of soft contact lenses, who opt for LASIK treatment is advised to stop using them for 10-15 days before surgery and those hardest contact lenses, are asked to stop using them during at least six weeks.
LASIK surgery has been very popular among people who wear contact lenses or glasses because it has been proven to successfully correct common vision problems (myopia or nearsightedness, hyperopia or farsightedness, and astigmatism) in most of LASIK patients. There have been many studies conducted on LASIK outcomes and shows that at least 90 of LASIK patients achieve 20/40 or better visual acuity after LASIK surgery and over 85 of LASIK patients achieve 20/20 or 20/25.
We were thrilled to know that many people found this article about lasik surgery specialist and other contacts, lasix eye surgery, and even refractive surgery helpful and information rich.
LASIK is an outpatient procedure; downtime for recovery is minimal. Most people are able to see clearly without their glasses or contacts immediately following the surgery. There are a number of side effects including problems with night vision and sensitivity to light.
An instrument called a micro keratome is used in LASIK eye surgery to create a thin, circular flap in the cornea. Other LASIK injuries can be more permanent, and they can result in serious degradation of visual acuity. Laser eye surgery is fast becoming the most technologically advanced method available for correcting common eye disorders.
Of course LASIK surgery cost is an important thing to consider, but do not choose your LASIK surgeon based on cost alone. You must choose an eye surgeon that is experienced and reliable. The most important thing to remember is that a good LASIK surgeon will respond and not leave you when the surgery does not go well. He or she should be very communicative and may want to explain clearly and answer all your questions about LASIK surgery.
If this article still doesn't answer your specific lasik surgery specialist quest, then don't forget that you can conduct more search on any of the major search engines like Search.Yahoo.com to get specific lasik surgery specialist information.
LASIK eye surgery cost is decided depending on many factors. The cost of the machinery is the most important reason for the high price of the treatment. The price also depends on the proficiency of the doctor.
However, pregnant women and children under 18 years of age are not eligible for LASIK treatment. Furthermore, for those candidates is going to treat LASIK, to ensure whether they will get good results, an eye exam is carried out before surgery. Candidates, the use of soft contact lenses, who opt for LASIK treatment is advised to stop using them for 10-15 days before surgery and those hardest contact lenses, are asked to stop using them during at least six weeks.
LASIK surgery has been very popular among people who wear contact lenses or glasses because it has been proven to successfully correct common vision problems (myopia or nearsightedness, hyperopia or farsightedness, and astigmatism) in most of LASIK patients. There have been many studies conducted on LASIK outcomes and shows that at least 90 of LASIK patients achieve 20/40 or better visual acuity after LASIK surgery and over 85 of LASIK patients achieve 20/20 or 20/25.
We were thrilled to know that many people found this article about lasik surgery specialist and other contacts, lasix eye surgery, and even refractive surgery helpful and information rich.
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